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When the cellar in the center of Barolo became too small to accommodate barrels and equipment, the Germano family decided to transfer the production to La Morra. Perhaps following the heart (the future wife of Gian Angelo, Jose, was from La Morra) perhaps looking for the best possible panorama (today core areas of the territory entered in the UNESCO heritage) Gian Angelo bought in the seventies from the bishop's curia of Alba, the farmhouse so-called "of the bishop" which stands in the San Martino area. This is why the labels have the shape of the bishop's miter. |